PRIVACY POLICY

At Bearded Swim Coach, we are committed to protecting and respecting your privacy. We understand the importance of keeping your personal information safe and secure and will always handle your data in accordance with UK GDPR and applicable data protection legislation.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, contact us, attend lessons or make a booking with us.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

Who We Are

Bearded Swim Coach is a private swim school and learn-to-swim facility based in Bromborough, Wirral.

For the purposes of data protection legislation, Bearded Swim Coach acts as the Data Controller for the personal information you provide to us.

For any questions relating to this Privacy Policy, please contact us using the details provided at the end of this document.

Information We Collect

We may collect and process the following information:

Personal Information

Parent/guardian name
Swimmer name
Date of birth
Address
Telephone number
Email address
Emergency contact information

Health & Additional Needs Information

To ensure lessons are delivered safely and appropriately, we may collect information relating to:

Medical conditions
Allergies
Additional needs
Disabilities
Sensory or learning requirements relevant to swimming

This information is treated as sensitive personal data and is only collected where necessary for swimmer safety and lesson delivery.

Website Information

When you visit our website, we may automatically collect:

IP address
Browser type
Device information
Website usage statistics
Cookie data

How We Use Your Information

We use your information to:

Manage lesson bookings and memberships
Contact you regarding lessons, schedules and updates
Ensure swimmer safety
Respond to enquiries
Provide appropriate support for swimmers
Process payments
Maintain attendance records
Improve our services and website
Comply with safeguarding and legal obligations

We only collect information that is necessary for the safe and effective operation of our swim school.

Marketing Communications

We may occasionally send information regarding:

New lesson availability
Courses and events
Facility updates
Important swim school announcements

You may opt out of marketing communications at any time by contacting us directly.

Sharing Your Information

We do not sell, rent or trade personal information.

Information may be shared only where necessary with:

Booking and payment providers
IT and website service providers
Safeguarding authorities where legally required
Emergency services if required for swimmer safety

Any third-party providers we use are expected to comply with relevant data protection legislation.

How We Store Your Data

We take appropriate steps to protect your information from loss, misuse, unauthorised access or disclosure.

Information may be stored:

Securely within booking systems
On password-protected devices
Within secure cloud-based services used for swim school operations

Access is limited to authorised staff members who require the information to perform their role.

CCTV

For safeguarding, security and operational purposes, CCTV may operate within certain areas of our facility.

CCTV footage is used solely for safety, security and incident investigation purposes and is retained only for as long as reasonably necessary.

Photography & Social Media

We operate a no-photography policy within the venue unless specific permission has been granted by Bearded Swim Coach.

Where photographs or videos are taken for promotional purposes, separate consent will always be requested beforehand.

Data Retention

We retain information only for as long as necessary to:

Deliver our services
Meet legal requirements
Fulfil safeguarding responsibilities
Resolve disputes

When information is no longer required, it will be securely deleted or destroyed.

Your Rights

Under UK GDPR, you have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your information where appropriate
Restrict processing of your information
Withdraw consent where applicable
Object to certain uses of your information
Lodge a complaint with the Information Commissioner’s Office (ICO)

Requests relating to your personal data can be made by contacting us directly.

Third-Party Links

Our website and booking systems may contain links to third-party websites or services. We are not responsible for the privacy practices of external websites and encourage users to review their policies separately.

Changes To This Policy

We may update this Privacy Policy periodically to reflect operational, legal or regulatory changes.

The latest version will always be available on our website.

If you have any questions regarding this Privacy Policy or how your information is used, please contact:

Bearded Swim Coach
Croft Retail & Leisure Park
Bromborough, Wirral

Email: info@beardedswimcoach.co.uk

Last Updated: 1st January 2026

PRIVACY POLICY

​